Get more engagement with your tailored social posts using the ContentStudio hashtags feature!
A good #hashtag strategy can help you boost your brand's social media engagement.
You can think of hashtags as a way to connect with an audience, a topic or a conversation. They aggregate all the content together, so
it's quite simple to discover all the posts relating to a topic domain.
Why do you need #Hashtags?
1. Increased Engagement
You can take part in trending conversations leading to higher engagement, and increased brand visibility.
For example, LinkedIn even notifies you of trending posts in hashtags that are relevant to you:
2. Create a branded hashtag to drive engagement.
Get people talking. Encourage people to use your hashtag and showcase them on your page. Ultimately, bringing you with amazing user-generated content!
3. Add more context.
Longer doesn't mean better. Sometimes, brevity in speech is just enough. Hashtags will help you contextualize what you're talking about.
4. Increased Traffic
More people with discover your brand with the relevant hashtags. Ultimately, leading to higher social media traffic. Hashtag searches are pretty common on Twitter, Instagram, and Linkedin.
However, using the wrong hashtags will make your account look too spammy. Using generic hashtags like #followforfollow or #happy won't get your posts anywhere. You need to be mindful of your content.
With the recent release of ContentStudio's Hashtag feature, you can now see the hashtags related to your keyword along with their popularity on social media channels.
These numbers indicate their popularity value out of 100. Hence, the green ones with a rate higher than 80 are obviously a better choice than the blue ones!
All you need is one keyword. Let us do the rest. 😴
(Wait, I mean the other kind of rest!😳 )
After typing "#contentmarketing", other similar, popular hashtags will appear so you can easily insert them into your caption. Without spending any time on research, you can tailor your hashtags according to the unique post. 🦄
We've made it easier for you to save more time and get your social media strategy on point! 😊